Revenue generation
lIPR has been recognised for a while as a commercial asset that can be put to work to make money – eg in picture library operations, publishing, licensing – although care needs to be taken and there is a risk management dimension here too
lControl is a key theme, to ensure that:
lthird parties do not establish rights over the museum’s assets (eg through photography of objects in the galleries)
lstaff consultancy activity benefits the museum
lthe museum secures ownership or usage rights in the product of museum staff work