1	MDA and copyright Nick Poole Director MDA
2	Contents What does copyright mean to museums? Anything’s legal as long as you don’t get caught The law of supply and demand Licensing vs. legislation Where MDA comes in
3	What does copyright mean to museums? Essentially, it means two things: We need to know whether what we are doing with our collections is legal We need to know what opportunities there are in our Intellectual Property
4	Anything’s legal as long as… Understanding copyright legislation is one thing, but how do we overcome the ‘yes, but…’ element? What we sometimes need is a definitive answer from someone who has either been in the same situation or knows more about it than we do. How do you know when the costs of legal advice are justified?
5	The law of supply and demand First, a definition: Cultural content is…. Knowledge, expertise, authority – basically ‘facts’ Information created by museums Information created in response to museums Information about museums Digital or hard copy surrogates of things in collections Works created from, using or inspired by collections
6	The law of supply and demand
7	The law of supply and demand So…that should be pretty straightforward, then. Except it isn’t….
8	"SUPPLY" SUPPLY Lots of individual businesses operating autonomously Patchy awareness of copyright in collections Concerns about loss of authority/control Concerns about impact of online use on real use Sustainability
9	Licensing vs. legislation Changes to law require concerted lobbying Long lead-times Competing interests with other well-funded lobbies Relative complexity of interpretation Licensing enables museums to make best use of existing legislation
10	Where MDA comes in Working with the Museum Copyright Group SPECTRUM and Rights Management Copyright Essentials and Licensing Essentials training for museums Factsheets on Data Protection, Freedom of Information, copyright for collections and digital copyright Direct advisory service covering copyright and licensing for museums (telephone and email)
11	Collections for All
12	Find out more Nick Poole Director MDA 01223 415 760 nick@mda.org.uk http://www.mda.org.uk