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2	"Introducing Jane…" Introducing Jane… Jane is the Applied Art Curator in a reasonably sized museum Has been on Naomi Korn’s ‘Copyright Basics’ course Is now the museum’s unofficial copyright expert Today, Jane has been asked to present to the staff meeting about copyright
3	"A potted history…." A potted history….
4	"Jane’s museum…" Jane’s museum… The museum has about 500,000 objects across 5 curatorial departments: Archaeology Applied Art Coins and Medals Paintings, Drawings and Prints Manuscripts and books
5	"5 years ago…" 5 years ago… Photographs & transparencies of the collection Produced by local photographer Published in: Academic catalogues General guides Exhibition guides Used for: Publicity material Security & identification
6	"4 years ago…" 4 years ago… Set up a trading arm & photo library to sell reproductions of prints & transparencies Received funding to buy in a Collections Management System Started addressing documentation backlog
7	"3 years ago…" 3 years ago… Secured NOF-digi funding to digitise part of collection Started using a digital camera instead of film to photograph collections Began adding thumbnail photographs to documentation records Continuing to sell hard copy images & transparencies
8	"2 years ago…" 2 years ago… Top-up funding to web-enable Collections Management System Relaunched website with online gallery Licensed images to 3^rd party to develop products for sale in museum shop
9	"Last year…" Last year… Agreed to allow images to be harvested by 3^rd party web service Fully-searchable collections database online Thematic trails through collections information Teachers & school groups curating their own online exhibitions
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11	"Jane’s presentation…" Jane’s presentation…
12	"In five years," In five years, we have.. Used hard-copy images of objects as a management tool as a tool for marketing and communications to support income generation Created digital surrogates of the objects and provided access: in a ‘controlled’ environment – interactives and websites in an ‘uncontrolled’ environment – over the network
13	"At the same time," At the same time, we have… Installed systems A Content Management System A Collections Management System Proprietary databases OS upgrades Created content Interactives and learning resources Web copy and hard print copy Marketing material Academic research
14	"The issues…" The issues… Focus of our collections information has changed radically from management to publishing We have a new commercial business model which places emphasis on management of rights to drive income Our market is expanding to include a distributed networked environment where traditional models of control are untenable There are no established models of sustainability in this context We are expected to make sophisticated use of legislation without direct access to legal advice
15	"What we can do for..." What we can do for ourselves… Take copyright seriously Train staff in basic copyright & licensing Consider copyright issues in project meetings & planning Ensure that Rights Management is included in documentation Implement digital watermarking to provide a measure of protection for images Investigate Creative Commons as a means of enabling use of our content in different contexts
16	"What someone should do nationally" What someone should do nationally… Establish Rights Management as a standard part of documentation practice (SPECTRUM revised edition) Make it easier to clear rights for content creation Broker agreements with rights holders/representatives for use of images in educational materials In the absence of legal advice, provide clear guidance on copyright implications of planned activity Provide simple template forms to help us address standard issues Bring together and publish case studies of museums engaging with copyright & licensing on a commercial basis
17	"Conclusions" Conclusions Our ability to manage our Intellectual Property and commercialise our rights is central to our development as a museum over the next 5 years. A creative and informed approach to licensing is the best way to take advantage of the opportunities in copyright legislation. Copyright and licensing are among the most important issues confronting museums in the development of the knowledge economy.
18	"Nick Poole" Nick Poole MDA Setting the standard for managing collections information Tel: 01223 415 760 Email: nick@mda.org.uk Thanks Jane!