1	"IP Policies:" IP Policies: Problems in Practice Naomi Korn Copyright Consultant naomi@naomikorn.com
2	Why is copyright an issue? Your organisation is reaching a cross-roads. Senior management has realised that substantial income can be generated from IP assets, however, before any measures can be implemented, it is crucial that a suitable framework is created whereby IP is valued internally and staff are aware of the key issues and procedures relating to best practice.
3	Why is copyright an issue? Solution Development of an IP Policy to clearly lay out the statement of intent for the treatment of an organisation’s assets as well as policies guiding the use of third party content
4	Why is copyright an issue? But…….. there are some key strategic and practical issues to consider before an IP Policy can be undertaken
5	Why is copyright an issue? Unlikely that you can transfer one already made….each organisation is different Developing a robust IP Policy will take time – probably a long time It will also cost money – particularly if done well and within a manageable format Expert advice is essential
6	Tate’s online i-Map project Consultation is essential Most staff will need to be consulted Lack of staff take-up will result in apathy or a failed policy! Iron out sticky issues (such as copyright in staff produced work) with staff during consultation Staff should be involved in all aspects
7	Strategic issues Need to consider what happens when Policy is implemented? How is Policy supported by internal systems, staff practices and contract management issues? What are the procedures if the Policy is not adhered to? Who is the liaison point for the Policy?
8	Typical IP Policy
9	In summary A successful IP Policy needs complete take-up across the board It should not be rushed Needs to be embedded within an organisation’s processes and supported accordingly Policy should be continually reviewed Not just for staff Call in the experts!
10	"Naomi Korn" Naomi Korn Consultant naomi@naomikorn.com